Start your Substack the right way.
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Start your Substack the right way. |
START SUBSTACK THE RIGHT WAY
SUBSTACK SET UP DONE FOR YOU
15+ Years marketing experience
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50+ Projects completed
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60+ Newsletters Designed
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15+ Years marketing experience / 50+ Projects completed / 60+ Newsletters Designed /
A complete Substack Set up so you can stop figuring things out and start writing
A clear, welcoming Substack homepage that helps readers understand your work instantly
A thoughtful welcome email that makes new readers feel at home and know what to expect
An About page and two additional pages that tell your story and support your work
A reusable newsletter and email template that saves time and keeps everything consistent
WHAT’S INCLUDED
A completer build of your Substack from the ground up, including your bio, banner, homepage, about page, navigation, categories, set up subscription and overall reader journey.
FULL SUBSTACK SETUP
Reusable templates that make writing easier
your main newsletter/post template
email update template
formatting and style guide
CTA placement and structure
NEWSLETTER & EMAIL TEMPLATES
Your about page written in your natural tone, plus up to two clear, strategic services pages that explain what you do and how people can work with you.
ABOUT PAGE + 2 EXTRA PAGES
a polished intro post
CTA copy for your homepage + posts
social sharing for launch week
recommended creators to follow
LAUNCH ESSENTIALS
WELCOME EMAILS
Two custom welcome emails written for your unique voice:
one for new free subscribers
one for paid subscribers
Both crafted to build connection and set the tone for your newsletter.
A simple, cohesive visual identity for your newsletter, including colour palette, fonts, header design, and formatting style - so your Substack looks more like you and consistent from day one.
BRAND IDENTITY
How the Substack Setup Works
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Once you decide to work together, you’ll start by filling in a short form.
This helps me understand where you are with Substack, what you’re hoping to build, and what kind of support you need right now.There’s no need to have everything figured out — clarity comes through the process.
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After you submit the form, you’ll receive an email with everything you need to know about next steps, timelines, and how we’ll work together.
This email will include:
What to prepare
How to share files
What to expect from our work together
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Within 48 hours, I’ll review everything you’ve shared and get back to you.
At this stage, I’ll:
Reflect on your Substack and goals
Note any early questions or ideas
Prepare for our conversation
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We’ll meet for a 30-minute call to talk through what you want your Substack to be.
This is a calm, focused conversation where we:
Clarify your direction and intentions
Talk through structure, tone, and positioning
Decide what matters most right now
There’s no pressure — this is about alignment and clarity.
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After our call, you’ll share what you already have. This might include:
Brand colours (or a few colours you’re drawn to)
Fonts (if you have them)
Images you love or want to use
Your Substack link (if it already exists)
Any writing, notes, or ideas you want reflected
If you don’t have everything, that’s okay. We work with what’s available.
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From here, I’ll begin shaping your Substack with clarity and care … keeping your voice, pace, and energy at the centre of the work.
You stay involved, informed, and supported throughout.
