This checklist is for you if:

You're growing your Substack but your conversion rate doesn't reflect the effort you're putting in

You've been on the platform a while and things have drifted — the brand no longer feels like where you are now

You're setting up or rebuilding your Substack and want to get it right from the start

You want to understand what a professional Substack brand audit looks at before booking one

The Substack Brand Audit Checklist includes:

Six core areas of your Substack brand, covering everything a first-time visitor experiences before they decide whether to subscribe

Step-by-step audit questions for your profile page, brand colours, typography, images, homepage layout, and content organisation

A scoring guide so you know whether to focus on quick fixes or a deeper brand review

A sense-check section to assess whether your Substack feels unmistakably like you — your voice, your face, your work

Fillable checkboxes so you can work through it on screen, or print it and keep it at your desk